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Marketing Nerds Zone

Keyword fun - Keyword Categoriser

Friday July 18, 2008 @ 07:46 PM (BST)

The process of creating the next tool followed almost the same pattern, as necessity is the mother of invention.

We had this enormous list of keywords, which hadn’t been grouped nor categorised. We needed a tool to group them and assign them to the relevant destination urls. After struggling to find a ready-made tool to solve the problem and the endless discussion that ensued, Matt came up trumps yet again and just simply wrote the tool for us, in the blink of an eye.

Neither this tool nor Keyword Concatenator have changed much since their beginnings. I have used them time and time again. Obviously, however, when you create your own tool your are not restricted to the initial features. Should you need to, you can easily add new ones, which I have done a few times.

Anyway, here you can see the tool itself (Keyword Categoriser) As you might need a bit of explanation on how to use this tool, find below our step by step guide:

Step 1 Take the keywords you want to categorise and paste them into the tool.

Step 2 Create a list of filters you want to group your keywords by. To do that, you need to follow this pattern: [name of the group]: [keyword 1], [keyword 2] ... [keyword X] (e.g. mobile: mobile, cell, handset).

Step 3 Paste the list of filters into the appropriate text area.

Step 4 Click on the Submit button and enjoy your results.

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